Tweeter analysis Essay Example

Tweeter analysis Paper The other points to be discussed will be the strategy of Tweeter going forward to tackle the price competition due to rivals like, Lecher, Circuit City and the WIZ. Problem Identification Tweeter was in a market that was highly competitive and it faced many challenges to sustain itself ranging from price wars to unexpected value perception by the customers, uncertainty about Its APP policy to threats from new entrants. But the major problems can be listed as follows, Difference In the value perception of the customer and that being offered by Tweeter Despite of having competitive prices, why is large amount being returned through Automatic price protection (APP) Evaluate the impact of APP strategy on Bryn Mar Threat from new entrants like Wiz into the New England market Analysis First we will carry out a SOOT analysis for Tweeter In the current market conditions. Secondly, we will see the impact of APP on the buying behavior of the customers. We will analyze the data provided in the various case exhibits and provide recommendations for Tweeter?s future strategy. SOOT Analysis Tweeter started its venture with medium to high-end audio and video equipment ND components. The customers perceived It as a high quality retailer with knowledgeable sales people who offered high level of customer service. But the competitors?w strategy was to capture the customers through low pricing strategy. We will write a custom essay sample on Tweeter analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tweeter analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tweeter analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Tweeter was forced to compete on price and even introduce entry-level brands and lower end models of existing brands. It was unable to cash upon this strategy since the customers failed to recognize the competitive price offerings on its products. Looking at Exhibit 14, 54% of the respondents did not know whether the prices offered by Tweeter are higher or lower compared to other big chains Like Lecher Ana Cult CLC TTY. Moreover, AT ten respondents won 010 not Know auto ten A policy also were unaware of the relative prices. Also, 40. 6% customers are not aware of the concept of APP and 37. 9% of the customers do not know that Tweeter has a policy related to APP. So we can say that the value offered by Tweeter was not exactly as perceived by the customers since their promotion strategies did not work as there was always a competitor whose highest price was lower than Tweeter?was lowest offered price. The probability of customers knowing about the introduction of low end products by Tweeter was less considering they did not focus on promotion. Under the Automatic Price Protection policy, Tweeter monitored newspapers on a daily basis for advertisements of competitors present within 25 miles of its vicinity. If an item purchased at Tweeter in the past 30 days was advertised for a lower price, then they automatically mailed a refund check to the consumer for 100% of the difference in the amounts. There were some constraints applied as the items insider are of value above 50$ and the difference is more than 2$. The advantages of APP on Buying Behavior can be ?C Eliminates the need for extensive, price?based search for the customer ?C Break the ?Kiewit for a sale?0 buying mentality ?C Create positive word-of- mouth ?C Good technique for customer conversion and retention The disadvantages of APP on Buying Behavior can be ?C APP is relative complex, difficult to communicate via media ?C Purchase decision of customers is based on prices at face value. So they would prefer a impetigo giving sale or discount instead of APP Looking at the income statement in exhibit 7, since the implementation of APP the gross revenues have increased by 88. 5% from 1993 to 1996 while the net income has increased from -661 k$ in 1993 to kick$ in 1996. Hence, we can see that the top line improvement has not been translated to the bottom line. Looking at exhibit 12, we can observe that APP policy was highly ineffective during the festive months, since it was a custom for the competitors to reduce their prices aiming to maximize their sales and profits. Due to the overlapping products with Tweeter, they had to incur increased payback during these months. Tweeter was losing out a lot on its pricing strategy for cost leadership and current profit minimization by concentrating on the low end product market, whereas it specialized in the medium to high-end market and the customers perceived it to be a high quality retailer offering good customer service. In fact, Tweeter customers perceived that they were paying a premium price for receiving the best customer service in the region. Tweeter acquired Bryn Mar stereo and died as its first venture outside of New England. Bryn Mar was a high-end consumer electronics chain similar to Tweeter and it had also adopted APP policy. But due to low awareness of the policy in the new area, Bryn Mar failed to see an appreciable increase in sales despite adoption of APP policy. Tweeter can handle this issue by concentrating more on promotion of the APP policy and its assured benefits. Considering the channels of distribution, from exhibit 4 1 1, we can observe that the product mix offered by Tweeter at their specialty stores and boutiques for consumer electronic categories Is well In sync Witt ten stores parterre Day ten customers to Duty those products, as 59-64% of market share is captured by the specialty stores. Hence, during expansion in other states outside New England, they should target for opening similar type of stores. From exhibit 8, we can observe that the customer base seeking Quality/Service that forms 10% of the total market prefers Tweeter that is 70% of Tweeter?was market. It has only 20% market share in the price biter segment and it can focus to increase the share in this segment, as these customers focus on absolute best deal looking at verbal factors of price, service and quality. Tweeter can surely cater to these customers. Recommendations Do not target low end products The major mistake that Tweeter committed was introduction of low end products. The competitors of low end products were superstores and mass merchants that mainly concentrated on providing low competitive prices while compromising on customer service and salesperson knowledge. Being a specialty store, Tweeter?was PODS included giving the customer a better shopping experience through excellent customer service and salesperson knowledge. Hence, venturing into APP for low end products mostly resulted in loss. No differentiation on the basis of prices through sales or discounts The customer psychology was to accept prices at face value. They got more attracted by initial savings rather than a money refund at a later stage. Hence though the savings might be same their tendency is to choose a product on sale to a complex offering like APP. Thus, there is no incentive to provide sales or discounts on low end products. This supplements the previous point for Tweeter to back out from sale of low end products. Do not target entry level customers Entry-level customers laid great emphasis on price and not on product quality and customer service. Since Tweeter?was unique offerings did not include low end products, the probability of them choosing Tweeter was minimum. Promotion towards BIB segment The high end products can be catered to customers who value these as a long-term investment like educational institutions, music bands, etc. That form a part of BIB segment. These customers will be willing to pay a premium for high quality. Hence, Tweeter should focus more on this segment.

The Catcher in the Rye - the Importance of the Title

The Catcher in the Rye - the Importance of the Title The Catcher in the Rye  is a 1951 novel by American author  J. D. Salinger. Despite some controversial themes and language, the novel and its protagonist  Holden Caulfield  have become favorites among teen and young adult readers. In the decades since its publication, The Catcher in the Rye  has become one of the most popular coming of age novels.  Below, we’ll explain the meaning of the title and review some of the famous quotations and important vocabulary from the novel. The Meaning of the Title: The Catcher in the Rye The title of The Catcher in the Rye is a reference to Comin Thro the Rye,  a Robert Burns poem and a symbol for the main characters longing to preserve the innocence  of childhood.   The first reference in the text to catcher in the rye is in Chapter 16. Holden overhears: If a body catch a body coming through the rye. Holden describes the scene (and the singer): The kid was swell. He was walking in the street, instead of on the sidewalk, but right next to the curb. He was making out like he was walking a very straight line, the way kids do, and the whole time he kept singing and humming. The episode makes him feel less depressed. But why? Is it his realization that the child is innocent- somehow pure, not phony like his parents and other adults? Then, in Chapter 22, Holden tells Phoebe: Anyway, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobodys around- nobody big, I mean- except me. And Im standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff- I mean if theyre running and they dont look where theyre going I have to come out from somewhere and catch them. Thats all I do all day. Id just be the catcher in the rye and all. I know its crazy, but thats the only thing Id really like to be. I know its crazy. Holdens interpretation of the poem centers around the loss of innocence (adults and society corrupt and ruin children), and his instinctual desire to protect children (his sister in particular). Holden sees himself as the catcher in the rye. Throughout the novel, hes confronted with the realities of growing up- of violence, sexuality, and corruption (or phoniness), and he doesnt want any part of it. Holden is (in some ways) incredibly naive and innocent about worldly realities. He doesnt want to accept the world as it is, but he also feels powerless, unable to effect change. The growing-up process is almost like a runaway train, moving so fast and furiously in a direction thats beyond his control (or, even, really his comprehension). He cant do anything to stop or stall it, and he realizes that his wish to save the children is crazy- perhaps even unrealistic and impossible. Through the course of the novel, Holden is forced to come to terms with the reality of growing up- something that he struggles to accept. The Catcher in the Rye: Key Quotes What I was really hanging around for, I was trying to feel some kind of a goodbye. I mean Ive left schools and places I didnt even know I was leaving them. I hate that. I dont care if its a sad goodbye or a bad goodbye, but when I leave a place I like to know Im leaving it. If you dont, you feel even worse.- J.D. Salinger,  The Catcher in the Rye, Ch. 1I dont even know what I was running for- I guess I just felt like it.- J.D. Salinger,  The Catcher in the Rye, Ch. 1It was that kind of a crazy afternoon, terrifically cold, and no sun out or anything, and you felt like you were disappearing every time you crossed a road.- J.D. Salinger,  The Catcher in the Rye, Ch. 1People always think somethings all true.- J.D. Salinger,  The Catcher in the Rye, Ch. 2People never notice anything.- J.D. Salinger,  The Catcher in the Rye, Ch. 2Im the most terrific liar you ever saw in your life. Its awful. If Im on my way to the store to buy a magazine, even, and somebody asks me where Im goi ng, Im liable to say Im going to the opera. Its terrible.- J.D. Salinger,  The Catcher in the Rye, Ch. 3 When I really worry about something, I dont just fool around. I even have to go to the bathroom when I worry about something. Only, I dont go. Im too worried to go. I dont want to interrupt my worrying to go.- J.D. Salinger,  The Catcher in the Rye, Ch. 6All morons hate it when you call them a moron.- J.D. Salinger,  The Catcher in the Rye, Ch. 6In my mind, Im probably the biggest sex maniac you ever saw.- J.D. Salinger,  The Catcher in the Rye, Ch. 9Its really too bad that so much crumby stuff is a lot of fun sometimes.- J.D. Salinger,  The Catcher in the Rye, Ch. 9There isnt any night club in the world you can sit in for a long time unless you can at least buy some liquor and get drunk. Or unless youre with some girl that really knocks you out.- J.D. Salinger,  The Catcher in the Rye, Ch. 13Goddam money. It always ends up making you blue as hell.- J.D. Salinger,  The Catcher in the Rye, Ch. 15 The Catcher in the Rye: Vocabulary Holden speaks to the reader in the first person, using the common slang of the fifties, which gives the book a more authentic feel. Much of the language Holden uses is considered crass or vulgar but it fits the personality of the character. However, some of the terms and phrases Holden uses are not commonly used today. Understanding the words Holden uses will give you a greater understanding of the prose. Chapters 1-5 grippe:  influenza chiffonier:  a bureau with a mirror attached falsetto:  an unnaturally high-pitched voice hounds-tooth:  a pattern of jagged checks, usually black-and-white, on fabric halitosis:  chronic bad breath phony:  a fake or insincere person   Chapters 6-10 Canasta:  a variation on the card game gin rummy incognito:  in the act of concealing ones identity jitterbug:  a very active dance style popular in the 1940s Chapters 11-15 galoshes:  waterproof boots nonchalant:  unconcerned, casual, indifferent rubberneck:  to look at or stare, to gawk, especially at something unpleasant bourgeois:  middle-class, conventional Chapters 16-20 blasà ©:  indifferent or bored, unimpressed conceited:  having a high opinion of oneself, arrogant louse:  a contemptible person; it is also the singular term for lice Chapters 21-26 digression:  a deviation from a central theme in speaking or writing cockeyed:  askew, cross-eyed pharaoh:  ancient Egyptian king bawl:  to cry