Public speaking Assignment Example | Topics and Well Written Essays - 1500 words

Public speaking - Assignment Example This paper analyzes the TV, online and print advertising strategies of the Trojan brand using an argumentative approach divided into the categories of ethos, pathos and logos as aspects of persuasive advertising (John 2004, 107). Print advertising Print advertising refers to advertisements printed on some form of paper handled by the potential customer and includes offers posted in newspapers and sent via mail. A print advertisement can only be said to be a success when people see it and act upon it as it aims to attract people to products as they are reading or probing through publications. People have a tendency to be receptive to new information and observation of matters of interest when looking through publications (Fujishin 2012, 102-105). This strategy of advertising was the first to be utilized by the Trojan brand on a pharmacist magazine that would then stock their drugstores with the product as it continued to gain popularity. In print advertising, the Aristotle principle o f logos means the process of persuading the consumer by use of reasoning. Providing reasons is the foundation of any argumentation enabling the readers to draw a conclusion about the message being put across. Logos refers to the internal clarity of the claim, perception of its reasons and the value of its supporting indication.The argument in logos is to provide the explicit reasons that the writer provides to support his claim (Armstrong 2010, 226).For example, the Trojan brand would be advocating for the practice of safe sex by the sexually active component of the population. The first approach to analyze the supporting reasons provided in an argument is by considering all the premises the author seems to provide. For example, unsafe sex could lead to unwanted pregnancies and sexually transmitted diseases (STI). This is a process of judgment in itself. The second step is to question which of the premises identified as objects of agreement, the author consider as given. Objects of value in this case are either facts or values of the author about the product that may not be parallel to the reader’s facts and assumed values.For example, Trojan is a trust brand to provide maximum protection against STI’s and pregnancy. Basically, every print advertisement argument should arrive to certain objects of agreement shared between the author and audience.The use of inductive logic is whereby the advertisement designer provides the readers with several similar examples and allowing then to draw a general conclusion. Deductive logic on the other hand provides the readers with general propositions and then allowing the readers to draw a conclusion from a specific truth. The society has generally favored the use of inductive method of logical appeal following an already established truth as opposed to the deductive approach that allows for every individual to believe in their own opinion which may or may not be true. The influence of an operational print ad i s distant from being extinct although there are more options available following technological advancements. It is clear that while conducting an inventory, the marketing team of the Trojan condom company have to be more creative so that their prints don’t fall behind. Online advertising Online advertisement uses the World Wide Web and internet to promote marketing messages to attract customer.Since the strategy began in 1994, Trojan condoms revenue in the United States increased significantly

Factors Of Influence On Retail Trade Essay Example | Topics and Well Written Essays - 2000 words

Factors Of Influence On Retail Trade - Essay Example on the retail industry as a whole and therefore Sainsbury’s have been chosen for the purpose as it holds the 30th position in the global ranking of retail industry â€Å"Kantar Retail Top 50 Retailer Rankings† (Kantar Retail, 2013). Sainsbury’s was set up during 1869 and presently it runs more than 1106 convenience stores and supermarkets that provide job opportunities to almost 157000 people. Customer is considered to be the heart of the organization and the firm continuously invests money for improving the experience of the channel partners and employees to offer the customer with the best â€Å"shopping experience† (J Sainsbury PLC, 2013). Key Issues Whilst Tesco has issues in almost each part of its operations, its greatest competitor Sainsbury's revealed an advanced move towards growth in sales by the means of â€Å"quality and service† (Gottdiener, 1998). Sainsbury successfully exchanged blows with its rivals like Asda and Tesco. Justin King, the chief executive of the firm stated that the success of Sainsbury primarily rooted from its excellent service quality and from the superior quality self-brand products. The firm has strongly protested against the â€Å"Price Promise† ad program of Tesco. According to Sainsbury, The program deceives the consumers since it proves to be a failure in pointing out that the firm’s own-label brands have original standards or excellent ethical benchmarks. Sainsbury’s claim had been supported by â€Å"ethical trading accreditation bodies† namely the RSPCA's Freedom Food proposal, the Marine Stewardship Council and the Fair-trade (Butler and Rankin, 2013). According to Justin King, fundamentally most of the customers visiting the supermarkets prefer to opt for discount stores like Lidl and Aldi, and these stores have been... Whilst Tesco has issues in almost each part of its operations, its greatest competitor Sainsbury's revealed an advanced move towards growth in sales by the means of â€Å"quality and service† (Gottdiener, 1998). Sainsbury successfully exchanged blows with its rivals like Asda and Tesco. Justin King, the chief executive of the firm stated that the success of Sainsbury primarily rooted from its excellent service quality and from the superior quality self-brand products. The firm has strongly protested against the "Price Promise" ad program of Tesco. According to Sainsbury, The program receives the consumers since it proves to be a failure in pointing out that the firm's own-label brands have original standards or excellent ethical benchmarks. Sainsbury's claim had been supported by "ethical trading accreditation bodies" namely the RSPCA's Freedom Food proposal, the Marine Stewardship Council and the Fair-trade (Butler and Rankin, 2013). According to Justin King, fundamentally mo st of the customers visiting the supermarkets prefer to opt for discount stores like Lidl and Aldi, and these stores have been experiencing remarkable growth for the past years. However, in spite of offering goods at discounted prices, Lidl and Aldi failed to beat the superior service provided by Sainsbury's. The in-house labels of the retailer like â€Å"By Sainsbury's† and â€Å"Taste the Difference† developed at a rate that is two times the rate of the external brands since the customers always find ways for saving money.

Song of Lawino Poem by Okot pBitek

Song of Lawino Poem by Okot pBitek In Song of Lawino, by Okot pbitek, the main theme revolves around Lawino attacking Ocol, her husband who had left her for a modern woman, and his ways while praising her own culture. She is a proud and traditional Acoli woman who holds a certain disregard for the western culture that her educated husband had fallen into. A lot throughout the novel, she keeps on cursing Ocol and making a racket and din about all his misdeeds. She also launches an attack on Clementine, Ocols new westernized, educated wife. Now, whether or not she had a solid case for acting so strongly against Ocol and Tina is what we shall be looking at in this essay. And that she looks sickly and is a piteous sight. These unprovoked accusations will be considered as jealousy by many especially since Lawino admits I do not deny, I am a little jealous, which I consider a huge understatement since Lawinos hate which is evident in the second chapter is proof that she is in fact very jealous of Tinas influence over Ocol. However, how much ever Lawino is jealous of Tina, she absolutely does not have a case since this cannot justify any misdoing on Ocols part because polygamy was a common thing at that time and Ocol had every right to marry Tina. And Lawinos jealousy was not acceptable evidence against Ocol. Some may say that Lawino expressed more than jealousy and was actually defending her rich African culture, but she did, however, do it at the cost of degrading the western culture. Nevertheless, he does his role well, and goes to many lengths saying that the local congress party was against Catholics (the faith Ocol believes in). This, apart from creating a bad will for him among people, also causes conflicts within his own family. We see that, Ocols brother was the leader of the congress party, the arch-enemy of the Democratic Party that Ocol leads. This causes Ocol to become bitter and turn the whole issue personal. He says that his brother wants to kill him and he also forbids Lawino to visit her husband in laws house and indeed orders her not to even talk to them. It was once said by a great man called Vivekananda that when a man has begun to feel ashamed of his ancestors, the end has come. This is exactly what Ocol does. In this case, I feel that Ocol was being too unacceptable. Although Ocol is against his brother politically, I think making the issue personal was a stupid thing to do. He was in fact blowing up the matter to something big. Lawino, who in this case was being very thoughtful, realizes that these two men were doing senseless. After all, the main aim of the parties was supposed to be national unity and now the war leaders are tightly locked in bloody feuds, eating each others livers and she correctly notices that ignorance stands there like an elephant. In the chapter seven, where it says there is no fixed time for breast-feeding, Lawino has something more to her favor. Ocols obsession over time is a debatable issue. Yes, in modern times, people would agree with Ocol that time should not be wasted and so it must be used to its full potential. However, I feel that Ocol is taking the issue of time too far by wanting to keep fixed time for every little thing in the house. Lawino says; For such a case, I think Lawino does again have a point. Its perfectly sensible to breastfeed when there is a need to. So, Ocols heaps of abuse on Lawinos illiteracy for not knowing time is just plain unacceptable. He neednt insist everything in their house happen on time when the Acolis have managed their priorities for years by simply following the suns movement and the roosters crow. Until now, Lawino mostly did have a solid case in many things that she was saying. However, the rest of what she says is, in my viewpoint, a matter of opinion and so it will not hold a solid case against Ocol. She laments about Ocols decision to follow the western culture instead, but lawfully, there was nothing wrong with that. Ocol had every right to follow the way of life that he wants by all means. Being university educated may have changed his way of thinking and caused him to want to westernize. Lawinos accusations of him of being a traitor to his traditions may have been culturally correct, but definitely not strong enough to sue him. Some may say that Lawino was in fact being irrational as she was trying to impose her culture on Ocol, without letting him be. And he also goes in to regret why was I born Black? Ocol tries his hardest to deny the African blood in him and he wants to assimilate into the white peoples culture instead. This is not acceptable because if he has the right to enjoy his ways, then Lawino does too. So, we can say that in this particular matter, both Lawino and Ocol are at fault. The above argument, apart from referring to culture, is also applicable to the differing religious faith that the two follow. Agreed, Lawino does not think much of the hunchback or the clean ghost and neither does Ocol of Lawinos traditional African religion where he says we will smash / the taboos / one by one / explode the basis / of every superstition / we will uproot / every sacred tree/ and demolish every ancestral / shrine. Hence the two should have learnt to co-exist with each other rather than squabble endlessly other their faiths. So, in conclusion, after evaluating the cases of both Lawino and Ocol, I deduce that Lawinos case is stronger than Ocols. Seeing that Lawino has been more of a victim under Ocols hands than Ocol under the white mens, as seen in the argument given above, Lawino does indeed have a proper case against Ocol. Although Lawino had a small part to do with it, her marital tribulations have been highly unstable mainly because of Ocols foolish attitude and his senseless actions.

Giralamo Savonarola and the Development of the Renaissance in Florence

THESIS STATEMENT The moral fanatic and religious fundamentalist, Giralamo Savonarola, inhibited the development of the Renaissance in Florence and brought the city back into the Middle Ages. PURPOSE STATEMENT Through scholarly research of Florentine politics and daily life during the rule of the Medici, it is affirmed that Giralamo Savonarola used religion and fear to inhibit the progression of the Renaissance in Florence. INTRODUCTION Religion provides hope for those who are hopeless. It aims to welcome those who are alienated and feel that their life has no purpose. Religion served the same function in the Middle Ages and Renaissance as it does today. However, religion was embraced more during the Middle Ages by desperate individuals frantically searching for calm and stability in their lives. Religion provided hope for these bleak individuals who lovingly and unquestioningly embraced religion and the church’s teachings. The church controlled every aspect of these people’s lives and had a grip of their minds. â€Å"The church had a grip on men’s minds which it is difficult for us to imagine: the strength of the grip was basically Medieval† (Rowdon 159). Far into the cultural and intellectual rebirth in Florence, Giralamo Savonarola used religion to reclaim the minds of the citizens and bring the city back into the Middle Ages. Under the Medici rule, especially the leadership of Lorenzo de’Medici, art thrived and new revolutionary ideas emerged, furthering the Renaissance in Florence while challenging the stronghold of the church. Florence became an edifice for art and the greatest painters of the time flocked to the city including Fra Filippo Lippi, Verrocchio, Botticelli, Leonardo da Vinci, and Michelangelo (Greenblatt 13)... ...ermons, Savonarola won the hearts of the common people of Florence. He implored them to retreat back to the church. Savonarola took advantage of the invasion of the French and set up the ideal religious state centered on a moral lifestyle. Savonarola was able to inhibit the development of the Renaissance in Florence and he successfully brought the city back into the Middle Ages. As he had persuaded the citizens of Florence back to the church through fear, he similarly used the tactic to maintain their loyalty. â€Å"The church offered hell-fire for disobedience and playing on those pagan fears that never quite deserted Italian imagination† (Rowdon 159). The people however began to resent the rule of Savonarola and he was deposed and later burnt at the stake. However, his fiery sermons and moral fanaticism never left the minds of the citizens of Florence.

Discursive essay on abortion Essay

Abortion is an issue that people have been questioning for generations. It is often a very hard personal decision to make; you must consider all sides of the issue. Abortion is the removal of a foetus before it has been born. Some call this murder; others say it is a matter of personal rights. Here I will explore all the arguments for abortion, leaving you to make this decision for yourself. Many women have abortions for many different reasons. Some because they feel they are too young, they do not want to have a child, or because they were raped. They may feel a child will restrict their ability to live their lives to the fullest at a younger age or simply because they cannot afford one. There are many reasons that a woman may choose to terminate her pregnancy each different from the next. She might not want to be a single parent, she doesn’t want to marry her partner, he can’t or won’t marry, or she isn’t in a relationship. She might not want anyone to know she has had sex or is pregnant due to family reasons or embarrassment. Or the most logical reason- she or the foetus has a health problem. Abortion ends a pregnancy before birth takes place. When an embryo or foetus dies in the womb and is expelled by the body, it is called a spontaneous abortion (miscarriage) and is natural and unpreventable. To end pregnancy voluntarily, is an induced a bortion. When a foetus is dead at birth, it is called a stillbirth. More than 90% of all abortions are performed during the first three months of pregnancy. In fact, more than half are performed within the first two months. These abortions are usually performed at a hospital or abortion clinic, and the women go home an hour or so later. Abortion in the last three months of pregnancy is extremely rare but still do take place. Only about 1 out of 10,000 abortions take place after 24 weeks. These are the most complicated and are performed only when the pregnancy seriously threatens a woman’s health or life or when the foetus is severely deformed. Most women who have abortions are under 25 years old and unmarried. Divorced women and women with financial difficulties are more likely to choose abortion than any other women. Nearly one-third are in school. After abortion most women will feel a brief sadness or other negative feeling but recover very quickly. These problems, if prolonged, are often called â€Å"post-abortion syndrome†. Abortion is a very grave sin in the Catholic Church unless the woman’s life is in danger. The fifth commandment states † thou shall not kill.† Catholics have said: ‘Human life is sacred because from its beginning it involves the creative action of God. God alone is the Lord of life from its beginning until its end, no one can under any circumstance claim for himself the right directly to destroy an innocent human being.’ And ‘Do not slay the innocent and the righteous.’ The deliberate murder of an innocent person is gravely wrong to the dignity of the human being, to the golden rule and to the Creator, say the Catholic Church. Pro-life groups say that abortion is deliberate murder, even though the foetus is unborn. They believe that as the foetus is living, it has rights and therefore abortion qualifies as a killing. They say that if the woman did not want to have a child, she should not have had unprotected sex and so it is her own fault and she must bear the brunt of it. If your mother had decided to abort, you would not be here now. But pro-choice groups say that just because the woman got pregnant by mistake or without realising the consequences does not mean that she should give birth to a child that she is unready or unwilling for. This applies most profoundly in the case of teenage pregnancies, as 1/3 of women choosing to have abortion are still in school. They say that having a child could drastic decrease the woman’s quality of life, especially if she is financially insecure. In the year 2000, 1.3 million abortions took place. If it was made illegal, the world’s population would be increasing at an even higher rate than it is now. Many people also say that since the foetus is incapable of self-conscious thought it is not yet a person, and so the rights given to people do not apply to it. Another pro-choice argument is that legalizing abortions has eliminated many illegal abortions performed by unskilled practitioners under unsanitary conditions. These abortions often caused death and permanent reproductive  injuries. Abortion on demand also prevents unwanted births, possibly lowering infant and child abuse and neglect rates.

Existential Therapy: Death, Freedom & Self-Awareness

Existential Therapy: Death, Freedom & Self-Awareness Some people rely on others to validate who they are, and to give them meaning. However, they must realize that they are alone in this world and they must find meaning from within themselves and not from others. Nevertheless, for many people being alone causes anxiety in which people feel that their life has no meaning. A person can become aware of who they are but not accept who they are while being alone. Existential therapy helps people to look within and find a way to cope with their emotional experiences they have encountered in order to recover from them.When individuals learn to love themselves and be content with themselves, they will then know how to love others. Existential therapy is different from other theories. It is therapy to help people understand that they are the authors of their own life and that they are free to choose how they respond to it. The important factors of existential therapy are getting the client to find personal meaning and truths. Taking responsibility for any decisions, he/she makes. Being able to live in the present and not the past: getting the client to experience life by living in the moment.Tolerating anxiety, as a part of life, this will reoccur throughout life. Finally, to help clients understand and accept death and a greater gain of self-awareness. Death and Meaning The only absolutes are life and death. Many people give death too much power by fearing it, instead of embracing it. â€Å"Death is often one of the most powerful forces which keeps us from truly living† (Hoffman, 2004). When a person sincerely accepts death, they realize that their purpose in life is to do something meaningful by helping others.By dealing with death through the loss of loved ones and friends, I have learned to appreciate life and use my time here on earth wisely. As a little child, I was always afraid to die, due to my parents dying at a young age. I just knew I would die early too. Eventually after witnessing so many deaths year after year, I could no longer be afraid. The anxiety was so strong at one point I would have nightmares. , However, after losing my husband I grew to be content with death and love life much harder.Not to just love life but to live for each moment, not looking in the past but looking towards the future, what can I do now to help humanity. If we question ourselves on what we would do if death would come on a certain day, it would sincerely change people’s attitude about dying and change them in a way to live more freely. Moreover, in order to accept death one must find meaning. Meaning asks questions like, who are we, what will we become, and what is our purpose for being here? Unfortunately, it took death and pain to help me realize what my purpose in life was which is helping people.Helping people to cope with their issues gives me more reason to live. Freedom and Responsibility Individuals are free to choose to do good or bad, right or wrong. Being free means that people are accountable for their own actions and that they have to live with the decisions they make. When we choose to act in a certain way, we should not blame others for the way we act. People have full control over their emotions so we need to take full responsibility for our own actions, how we live our lives, and not make excuses for what we did not do. However, with freedom there is much responsibility.When clients do not want to accept responsibility a counselor will then encourage the client to reflect on his or her life and find meaning and/or their purpose of living. Since we are free, we cannot blame others for our problems. As stated in the eighth edition of the Theory and Practice of Counseling and Psychotherapy (Corey, 2009), while people claim they desire freedom, the existential belief declares that most will try to escape this freedom. People do this in order to avoid responsibility of making choices, (p. p. 140-141). Peo ple have to live for themselves and make their own decisions and to take charge of their lives.If a person commits a crime than that person cannot blame their upbringing or society for being the reasons of committing the crime, they themselves committed the crime so they will suffer the consequences for their actions. Self-Awareness Self-awareness is a person’s ability to know who they are fully. The more we know ourselves the more we grow. The more we grow the more freedom we have to choose and make good choices. When we are fully aware we can accept that no matter what we have been through in life, those circumstance do not define who we are.Dealing with pain and suffering for many years I have let go of what I experienced (holding on does not help with counseling), however learning to handle situations helped me to react differently and live free from any anxieties. It is up to people to want to progress from their old way of thinking and adapt to a new ones (this is how w e make better choices), we cannot get better even with therapy if we do not find a way to do so. Strengths and Weaknesses Existential therapy focuses on the concepts of death, meaning, and purpose, which are all critical issues that play an important part of human existence.Counselors seek to help not train the clients to do better, client’s progress on their own terms. Clients learn to cope with being alone and not seek support from others around them. It teaches clients to understand anxiety because it will always be a part of our lives but knowing how to deal with it helps make us better people. Counselors are open-mind to different issues and can handle all types of attitudes, beliefs, and experiences. Weaknesses to this type of therapy: Melton (2010) states that, â€Å"a major criticism that this approach lacks a systematic statement of the principles and practices of psychotherapy.